Nutella
category:
CGI Videos
services:
CGI, Motion Graphics, 3D Animation
Date:
16 July, 2025
Lets dive into a visually captivating CGI commercial that redefines the brand’s classic breakfast narrative. The goal was to present Nutella not just as a spread, but as the centerpiece of morning joy — blending warmth, indulgence, and cinematic storytelling in one seamless visual experience.
Challenge & solutions
To craft a premium, photorealistic 8-10 seconds video ad that highlights Nutella’s rich texture, creamy flow, and emotional connection to family mornings. The brand wanted to reinforce its timeless presence while aligning with a modern, high-end digital aesthetic.
We designed a CGI sequence that opened with a warm, cinematic kitchen setting to set the morning mood. Nutella’s iconic jar was introduced as the focal point, surrounded by a dynamic interplay of breakfast elements like bread, fruits, and milk, which assembled mid-air in slow motion. Fluid chocolate explosions were simulated to highlight Nutella’s creamy texture. The video concluded with all elements neatly forming a stylized breakfast board with Nutella at the center, reinforcing brand love and morning joy.
The ad opens in a cozy, cinematic kitchen — soft morning light streaming across a wooden counter. Suddenly, the calm atmosphere transforms into a mesmerizing dance of motion: chocolate fluid explosions ripple across the air, slices of bread, fruits, and breakfast elements float in slow motion, and everything converges gracefully to form a perfectly styled breakfast board.
At the heart of it all — the iconic Nutella jar stands as the hero, glowing under warm golden tones, symbolizing the perfect start to every day.
Creative Direction & Style
Visual Style: High-end CGI, photorealistic textures, slow-motion physics, cinematic depth of field.
Lighting: Natural, morning sunlight tones with warm highlights.
Camera Motion: Smooth cinematic pans and dolly-ins, focusing on texture, flow, and assembly transitions.
Tone: Inviting, indulgent, and uplifting — balancing family warmth with premium visual appeal.
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