Lumiere
category:
Design
services:
Branding
Date:
November 22, 2023
Embark on a journey of luxury brand that celebrates the beauty of simplicity, light and timeless design. Rooted in Scandinavian aesthetics, Lumiere focuses on minimalist and elegant collection of scented candles and decor pieces
Challenge & solutions
Lumiere had a clear vision of what it felt like — calm, grounded, and refined — but struggled to translate that feeling into a cohesive visual identity.
The challenge was to create a brand language that felt timeless yet modern, minimal yet distinct, delicate yet confident.
How do you express light, calmness, and warmth — not through words, but through form, color, and design?
That became the heart of our exploration.
We began by grounding Lumiere’s identity in purposeful simplicity. Every visual decision — from the choice of typography to the layout proportions — was designed to evoke balance and space.
The logo was crafted with soft geometry and generous spacing, reflecting Lumiere’s philosophy of calm design.
The color palette drew from muted neutrals — warm beige, soft ivory, and deep taupe — inspired by candlelight and natural materials.
For packaging, we developed a modular system that allowed each product to stand on its own while maintaining visual harmony across the collection. Subtle embossing, uncoated paper textures, and clean typography conveyed a tactile sense of quality and restraint.
Every element was designed to make the consumer feel what Lumiere stands for — warmth, serenity, and sophistication — even before they opened the box.
I love this theme. Sometimes it’s difficult to work with some themes, because even if they are created with Elementor, you can’t edit all the things with Elementor. Is not the case of Bili. All is created with Elementor and you don’t need Elementor Pro. Definitely recommended.
They have really taken their time to work appearance of the theme, also, they have a very intereactive client assistance service.